Our Mission

Through innovative technology, training, and marketing, we provide solutions, support, and expertise, assisting our dealers and hospitality partners to achieve profitable growth and market dominance.


Cooperative Purchasing

  • Group Discounts: PRIDE annually negotiates greater return for its dealers through the power of group volume. Incentives and promotions not offered to individual businesses are available to PRIDE and its dealers.
  • PASS Program: Consolidated purchasing programs created specifically with key vendors offer deeper discounts to PRIDE dealers. Streamlined ordering allows for concise reporting of backend profitability in these special programs.
  • Rebate Management: PRIDE’s accounting team handles tracking and reporting of all vendor rebates, taking a time-consuming task and streamlining it for the dealer. Rebates are disbursed via ACH in preset intervals to PRIDE dealers.



  • Vendor Payments: processed quickly and securely via ACH
  • Web Interface: offers dealer visibility to open, due, or paid invoices



  • Print Media Design: Promotional mailers, direct mail catalogs, reference guides and theme based promotions
  • Custom Marketing Pieces: Full-service graphic design offering logo development, brand identity packages, business cards, car wraps, tradeshow booths, etc.
  • Mobile App Design: Apple, Android, or HTML 5 apps provide valuable mobile presence for your business
  • Customer Appreciation Items: Team up with one of our vendors to offer your customer a unique and custom marketing item.



  • PRIDEOLOGY: “The Knowledge of PRIDE Resources” offered to new and key employees of PRIDE dealer businesses
  • PEAK: Hands-on industry training in small group setting, hosted at locations throughout the country
  • PING: “PRIDE Informing Next Generation” – Teaching and mentoring future leaders of family-owned businesses
  • Portal-based Industry Training: Via a dealership MyCafeEdu.com subscription, this portal offers testing and tracking for your registered users



  • Website Design & Hosting: Create an on-line presence for your business through the Volusion e-commerce website platform
  • B2B Selling with REORDER PRO: Efficient, secure on-line ordering for your individual or multi-unit customers
  • PRIDE Dealer Website: PRIDE resources and vendor deal summaries at your fingertips
  • PRIDE Daily Communication: Valuable daily news and information curated especially for PRIDE dealers



  • Buying Conferences: provide an opportunity to foster relationships with PRIDE peers and vendors that build stronger businesses. Face-to-face meetings allow our partners to create actionable annual growth planning
  • Committees and Peer Groups: interactive opportunities for PRIDE Dealers with an emphasis on Vendor Direction, Marketing, Business Development/Best Practices, and Peer interaction
  • Member-elected Board of Directors and Committees: in place to establish policies and annual initiatives for PRIDE Centric Resources and its membership