Purchasing
Power
PCR organizes group discounts, rebates and buying incentives to provide optimal revenue.
The Restaurant Equipment Dealer Group
For What’s Now & What’s Next
PCR (PRIDE Centric Resources) is a premier buying group dedicated to helping your dealership thrive. As a member owned organization, our priority is you and your success.
PCR focuses on providing our dealer members best-in-class programs to enhance their business.
Membership Benefits
Purchasing
Training
& Conferences
PCR provides hands-on training and portal based programs along with bi-yearly conferences and peer group collaboration.
Digital & Print
Marketing
PCR develops digital marketing campaigns and collateral for our dealers along with customized product catalogs and branding opportunities. The PCR Network centrally manages more than 60 member websites.
Lead
Generation
PCR offers a proprietary website, www.TheKitchenSpot.com to drive business and opportunities to our members nationwide.
Learn More About PCR - PRIDE Centric Resources
PCR drives increased profitability for its membership with vendors who are interested in mutually beneficial partnerships. PCR offers a roadmap to growth, transforming traditionally “transactional” relationships into those which are strategic, purposeful, and financially beneficial. Aligning with businesses that share our core values and objectives fosters a winning environment for all partners.
Please contact us to learn more about the value and benefits as a dealer of PCR!
PCR connects our dealers with over 100 top brands in the foodservice industry. Our portfolio offers our members the widest range of products in the industry, covering everything from heavy equipment to food prep, to tabletop and even replacement parts.