In 1989,

...a small group of dealers set out to develop the premier marketing and procurement company in the food service equipment and supplies industry. These dealers wanted to offer something revolutionary to the industry and the result was PRIDE.

PRIDE is a dealer-owned organization comprised of 110 food service equipment and supplies businesses throughout the United States, Canada, and the Cayman Islands.

PRIDE connects dealers with vendors to promote commerce and profitability. PRIDE also provides valuable marketing, financial, and information technology resources for its dealers.


PRIDE dealers are industry experts with a passion for providing foodservice equipment and smallwares solutions and product knowledge. Our vendors share that same passion, offering our group the widest range of products in the industry. PRIDE facilitates this passion and partnership through programs, training, and marketing which benefit all dealers.

Honoring the past, committing to the future

PRIDE Centric Resources honors our core values of PASSION, RESPECTFULNESS, INNOVATION, ACCOUNTABILITY and INTEGRITY through commitment to the future growth of our dealers, and support of our valued vendor.
We offer best-in-class services and programs, and continuously strive for progressive and unique offerings to benefit our dealers and their future success.