[Greenwood Village, Colorado] — PCR (PRIDE Centric Resources) today announced the promotion of Cara Schlarb to Executive Vice President of Vendor Strategy, reinforcing the organization’s continued commitment to strengthening vendor partnerships and driving strategic growth across its dealer network.
In her new role, Schlarb will partner closely with PCR President and CEO Greg Ebel to help define and execute the organization’s long-term strategic direction. She will lead initiatives designed to enhance vendor engagement, develop high-impact programs, and align operational resources across PCR to deliver greater value to shareholders, dealers, and vendor partners.
This promotion also comes at an important moment for PCR as the organization continues to evolve its operating model, strengthen strategic partnerships, and advance the next phase of its operational transformation. Schlarb will play a critical role in helping guide these efforts, ensuring PCR continues to build scalable programs, deepen vendor collaboration, and position its dealer network for long-term competitiveness and growth.
Since joining PCR in 2019, Schlarb has played an instrumental role in shaping vendor strategy and strengthening the organization’s collaborative partnerships across the foodservice industry. Her leadership has helped drive programs that support dealer profitability, operational excellence, and sustainable growth for PCR stakeholders.
“Cara has been an exceptional leader for PCR and our shareholders,” said Greg Ebel, President and CEO of PCR. “Her strategic insight, commitment to our partners, and ability to translate vision into meaningful programs have had a significant impact on our organization. As PCR continues to evolve and enter the next phase of our operational transformation, Cara’s leadership will be instrumental in helping us scale our impact, strengthen our partnerships, and drive long-term growth across our network.”
Schlarb’s promotion reflects PCR’s ongoing focus on continuing to evolve the organization to better serve its shareholders and dealers while building strong vendor partnerships in an increasingly dynamic marketplace.
About PCR (PRIDE Centric Resources)
Based in Greenwood Village, Colorado, PCR is a dealer-owned cooperative founded in 1989. PCR shareholders are industry experts with a passion for providing foodservice equipment, smallwares, and solutions that help operators succeed. Through strong vendor partnerships, collaborative marketing programs, and innovative dealer support, PCR empowers its members to compete, grow, and thrive in today’s evolving marketplace.