Vendor Marketing Fund Guide
PRIDE dealers are eligible for a portion of the marketing funds that Vendors allocate to PRIDE. As we recognize each dealer has unique needs, we designed a reimbursement program that allows flexibility to utilize these funds to invest in growing your business and opportunities with PRIDE vendors.
Where do the funds come from?
In many cases our vendors offer a contracted % of sales in marketing funds. PRIDE splits this fund with our dealers, allocating 75% to dealers and retaining 25% for PRIDE group marketing and training initiatives.
How can I track my individual funds?
PRIDE sends out monthly updates to dealers on their available vendor marketing funds. These are to dealer principals and other authorized users. You need to get set up on Box.com to access your individual report. If you need access or have a question on your access, please email Preston Brooks at firstname.lastname@example.org with your name and the name of your dealership and he can provide support.
A new portal to see and access funds is in the works!
What’s the catch?
You must designate specific marketing activities aligned with the vendor contributing the funds. This must be an activity or deliverable that directly corresponds to their brand awareness, promotion or support. Note, these funds do not expire as long as you remain a PRIDE dealer so you can accumulate funds until you have enough to apply to a desired activity.